We've put together key tips for optimizing your in-casino slots
Based on our experience accompanying casinos and lounges across the region, We leave you these tips:
1 - Bet on data
Intuition helps, but information rules. An optimized slot floor is born from Measure and Analyze:
- Review performance individual for each machine.
- Detect patterns for use during Peak Times and Valleys.
- Rely on dashboards or heat maps to decide clearly.
Data is your compass: use it to decide what to keep, move or replace.
2 - Location Does Matter
Not all areas of your living room perform the same. Studies show that a small percentage of space generates the majority of revenues.
- Place your Star Games in High Traffic Areas.
- Book secondary locations Stop “permanence or low-bet games”
- Offer more than one unit of the most popular games to avoid waiting and loss of enthusiasm in the player.
3 - Move parts without overspending
Optimizing doesn't always mean buying new.
- I converted cabinets that aren't performing as needed with poorly accepted titles by replacing them with proven titles.
- Relocate machines from underperforming areas to premium spaces.
- Review the leasing contracts: What doesn't yield, is negotiated or replaced.
4 - See the KPIs that really matter
Focus on the right metrics is what separates intuition from result:
- Utilization at peak times.
- Average bet
These two variables together tell you if you should add more units, increase denominations or directly withdraw a title.
5 - Location Does Matter
The new generation of tools now allows decisions in real time:
- Identify the most profitable games in seconds.
- Anticipate revenue with automatic projections.
- Design personalized promotions for each player profile.
In Dynamo we are convinced that, with these practices, you can increase your profitability and improve the experience of each player.
Do you want us to analyze your casino together?
Let's talk and put together a tailor-made plan to maximize your slot floor
